Custom Cakes and Desserts, Made From Scratch With Love
Sugar Love Baking is a family-owned bakery in Salem, New Hampshire, creating one-of-a-kind wedding cakes, celebration cakes, cookies, and desserts for life’s sweetest moments.
Planning a wedding?
Visit our Wedding Cakes page for designs, flavors,
pricing, consultations, and tastings.
Something Sweet for Every Celebration
Made From Scratch
Family-Owned and Operated
Custom Designed for You
Baked In-House in Salem, NH
Gluten-Free and Vegan Options Available
4.5 Stars from 45+ Google Reviews
What Are You Celebrating?
From milestone birthdays and company celebrations to weddings and special events, our team creates desserts that look beautiful, taste incredible, and feel completely personal.
Wedding Cakes & Desserts
Custom wedding cakes, dessert tables, macarons, cookies, cake pops, and more, created to complement your vision for the day.
Custom Celebration Cakes
One-of-a-kind cakes for birthdays, showers, anniversaries, graduations, milestones, and every reason worth celebrating.
Cookies, Macarons & Sweets
Handcrafted cookies, macarons, cupcakes, cake pops, dessert bars, whoopie pies, and other treats for gifts, parties, and dessert tables.
Catering & Event Desserts
Larger quantities, custom assortments, branded treats, breakfast pastries, and dessert platters for personal and professional events.
Made With Love. Designed to Be Remembered.
Every order begins with an idea. Explore a few of the custom creations our team has brought to life for weddings, birthdays, businesses, and celebrations throughout Southern New Hampshire.
Your Wedding. Your Vision. Your Cake.
From timeless buttercream cakes and intricate sugar details to macarons, cookies, cake pops, and complete dessert displays, Sugar Love creates wedding desserts that feel uniquely yours.
Our team will help you explore flavors, refine your design, and plan the details through a personal consultation and tasting at our Salem bakery.
- Custom wedding cake design
- Consultations and tastings
- Tiered cakes and cutting cakes
- Dessert tables and individual sweets
- Delivery and setup options
- Gluten-free and vegan cake options available
Sweet Words From Our Customers
Danielle B.Trustindex verifies that the original source of the review is Google. We used Sugar Love for our wedding this past weekend. We had a 2-tier cake and 6 various cupcake flavors. All looked beautiful and tasted even better. We received so many compliments on the flavors. Mallory was amazing to work with and made it all stress free. Highly recommend and will use them again! Tom MacRaeTrustindex verifies that the original source of the review is Google. The scones are so delicious RitaTrustindex verifies that the original source of the review is Google. Friendly service and great pastries and a clean and inviting atmosphere. You will NOT be disappointed with any of their sweet delights. Serena MTrustindex verifies that the original source of the review is Google. First time stopping was just trying to pass some time waiting for laundry. Very warm friendly greeting. Cute atmosphere and get to watch the bakers work away at things. We got lucky and were told the blueberry scones just came fresh out of the oven so we decided on those and these little gluten free cookie dippers to try. The scones were amazing, fresh and yummy with real blueberries and the lemon glaze was the perfect touch of sweetness. The gluten free cookies were actually good to for being gluten free, such a cute idea for a quick sweet treat. Everything looked very yummy and will definitely stop again when we are looking for a sweet treat. Crystal RodriguezTrustindex verifies that the original source of the review is Google. The bakery listened to our ideas and turned our vision into a beautiful cake that our guests thought was amazing! Love this cake and thank you for making our daughters quinceanera that much better Laura OsorioTrustindex verifies that the original source of the review is Google. I ordered a 3 tier chocolate cake with espresso ganache for my wedding. My requested flowers were unavailable last minute and the team quickly pivoted and found other flowers. They went above and beyond to make it right. The cake turned out beautifully and every guest asked where the cake was from and commented on how delicious it was. I just ordered another cake to share with family with the holidays. I am so grateful for the kindness and incredible service provided by Mallory and the team at Sugar Love. Kylee SiglerTrustindex verifies that the original source of the review is Google. I had the most wonderful experience at Sugar Love!!! The absolute best treatment I’ve ever gotten at a bakery! Would 10/10 recommend this place.